Social Fashion Marketplace solves an enormous and expensive retail problem; apparel returns due to wrong size / wrong fit. The company’s patented hardware and software solution uniquely succeeds where multiple software-only approaches have failed.

The market for Social Fashion Marketplace’s innovative solution is substantial, and spans the entire clothing industry, from designer to manufacturer to retailer. Why? It is extremely difficult to collect accurate size / fit garment data due to varying fabrics, patterns, weaves and stretch. Throw in zippers, buttons, pockets and distinct body shapes and there you have the challenge.

Accuracy is critical to reduce return costs, reduce wrong size / wrong fit frustration, and reduce lost sales due to lack of consumer confidence in current online approaches to communicating fit. Clothing displayed on a rigid mannequin or model, accompanied by simple measurements (e.g. inseam), does not convey how it will look, hang and fit on a particular body type.